Autodesk’s 2010 Product Portfolio Launch

This article captures the highlights of Autodesk’s 2010 design software portfolio which was launched last week through two webcasts, one focused on AutoCAD and the other on Autodesk’s building, transportation, and geospatial products, all of which are now under its AEC division.


3 thoughts on “Autodesk’s 2010 Product Portfolio Launch

  1. The 2010 Autodesk release seems to be just smoke and mirrors, and should have been labeled the 2010 Economic Mess release. Even the great savior, Revit, appears to have gotten the short stick of enhancements and improvements like all the rest.  Users should not have any great expectations from this release – it’s mostly fluff rather than any meaningful enhancements.

    How about ANYTHING related to residential users?  I can see that commercial and Hollywood have more appeal but year after year of commercial fodder with little or no response to residential needs?  For example, how about a new roof for AutoCAD Architecture users?  That application is terrible even by commercial standards.  And yes, I have Revit which is a little better, but why do I have to dumb down my model to finish off my CD’s in AutoCAD?  That makes NO sense on the sales pitch I was given on BIM.

    Can’t the self-proclaimed 800-lb gorilla of the CAD world do better than this?

  2. Anthony,

    I empathize with your position and we too were in your same place many years ago as a singular architectural services provider to the residential industry. However, in 1989 we began creating our own customizations on top of AutoCAD and increased our efficiency with purpose-built solutions.

    This helped us see past many of the “niche” industry needs that were lacking in core Autodesk products and appreciate the robust Application Programmers Interface (API) that Autodesk provides in many of their platforms. Not all Autodesk platforms have an API or a robust one at that but the AutoCAD and AutoCAD Architecture platform have very robust and mature API’s.

    So how does that relate to your issue and complaint on Autodesk. It doesn’t if you are set on relying on Autodesk to provide a solution to all or at least a large majority of your specific needs / developments. However, if you are open to add-on enhancements then you are most likely to find one of several developers that can quickly resolve many of your complaints.

    In regard to your roof mention we personally created a new roof object to better handle complex residential roof designs. If you want to watch a short video on this roof object visit our site at ( and go to the Free Trial page to view this video (as well as others).

    In addition, I would recommend you check out other AutoCAD Architecture add-on solutions at:

    And I hear the complaints to Add-On products “this should be in core Autodesk platforms and I should not have to pay extra to get this functionality”. If you feel that way then don’t even take a look at the links I mentioned as you will not be satisfied with these suggestions no matter what solutions they can bring to your development.

    However, if you recognize that “money is time” then you “get it” about 3rd party development and will likely find plenty of developers that can positively impact your bottom line beyond what you can achieve by your own programming or sticking with the core platform features.

    So in a sense “Yes the 800-lb. gorilla can and does better” than what they usually get press for. They have provided an interface for developers to customize their solutions for “niche” industry needs that they are unable to address themselves for many various reasons.


  3. I am not sure if you can call this the “2010 Economic Mess release”. Most of what you see was in the works long before the economic downturn. Most major development strategies get planned and started a year before the official release. Sadly, I would look for next year’s releases to be in worse shape. All of the development effort is being started now, and I can bet big it is all going to be about sales. But, Carol Bartz is out, Autodesk has thinned its staff; so who knows what the new chemistry and leadership will bring. Always, remember you have alternatives: 3rd party developers, Graphisoft and Bentley.

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